After months of speculation, the new budget airline backed by Emirates has been given a name: FlyDubai.
The new low cost carrier's first flight is due to take off in mid-2009. The airline will focus on regional flights within the Gulf region and other surrounding countries.
According to a report by Business Traveller, the airline is being assisted by Emirates during its set-up period, but once launched, its operations will be "entirely separate from Emirates Airline and Group".
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of the new low cost airline, said: "FlyDubai is a simple, yet powerful, call to action. It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai. The name also carries a strong association with the city of Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach."
The brand identity and livery for FlyDubai will be unveiled in the coming months.
Keen to join the Mile High club, but lack the cash for one of Singapore Airline's double bed suites? One blogger at Melbourne's The Age has come up with four ways to get your wings.

Here's a summary of the suggestions:
The Richard Branson Method
Splash the cash on private jets and charter flights.
The Commercial Couple
Grab your partner, wait for the lights to dim and head to the back of the plane.
The One-Flight Stand
You win the check-in lottery and sit next to a hottie with the hots for you.
Going First Class
The way to go if you do have cash to splash. Private cabins.
no mile high club by spcoon via Flickr (Creative Commons)
