After months of speculation, the new budget airline backed by Emirates has been given a name: FlyDubai.
The new low cost carrier's first flight is due to take off in mid-2009. The airline will focus on regional flights within the Gulf region and other surrounding countries.
According to a report by Business Traveller, the airline is being assisted by Emirates during its set-up period, but once launched, its operations will be "entirely separate from Emirates Airline and Group".
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of the new low cost airline, said: "FlyDubai is a simple, yet powerful, call to action. It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai. The name also carries a strong association with the city of Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach."
The brand identity and livery for FlyDubai will be unveiled in the coming months.
